marketingtechoutlook
It's Time for CIOs to Ask CMOs Some Tough Questions

It's Time for CIOs to Ask CMOs Some Tough...

By : Shawn Douglass, President - Software & CTO, Unified
Marrying Art and Science:  How Big Data is  Transforming Marketing

Marrying Art and Science: How Big Data is...

By : Raja Rajamannar, CMO, MasterCard International
Don't Just Embrace the Digital Transformation. Run With It

Don't Just Embrace the Digital Transformation....

By : Maggie Chan Jones, CMO, SAP [NYSE:SAP]
The State of Marketing Technology Solutions

The State of Marketing Technology Solutions

By : Clay Stobaugh, EVP & CMO, John Wiley and Sons [NYSE:JW.A]
Content Marketing: Get Results by Going Back to Basics

Content Marketing: Get Results by Going...

By : Jeff Gibbard, President and Founder, True Voice Media
The Global Marketing Dilemma: To Localize or Not to Localize

The Global Marketing Dilemma: To Localize...

By : Richard Harpham, President & CEO, Cloudwords
Where do we Start? A View of Technology's Role in Building Brands

Where do we Start? A View of Technology's...

By : Douwe E. Bergsma, CMO-Consumer Business, Georgia-Pacific
The Four Steps to Help a CIO Think like a CMO

The Four Steps to Help a CIO Think like a CMO

By : Marcella Shinder, CMO, Nielsen
Factors Driving Modern Marketing

Factors Driving Modern Marketing

By : Andy Crestodina, Strategic Director, Orbit Media Studios
The Myths and Realities of Marketing Automation
The Myths and Realities of Marketing Automation By : Dalal Haldeman, SVP, Marketing & Communications, Johns Hopkins Medicine